Want more sales from TikTok? Wondering how going live on TikTok can help?
In this article, you'll find a five-step scripting structure to plan TikTok Live broadcasts that further your business goals.
To learn how to grow your business with TikTok Live, read the article below for an easy-to-follow walkthrough or watch this video:
#1: Define the Goal for Your TikTok Live Video
Going live on TikTok is a great way to connect and engage with your audience in real time. Once you have at least 1,000 followers, you automatically unlock the ability to stream live video. But before you go live, it's important to take some time to plan what you want to say and accomplish.
In business, it's always important to know what your goals are so the first step in planning a live video is to define your objective. That could be promoting a free opt-in, driving traffic to your other social media accounts, or selling a product. Knowing what you want to accomplish will help inform your title and agenda.
#2: Choose a Topic for Your TikTok Live Video
Once you you've defined your goal, the next step is choosing a topic. Brainstorm a list of topics that you can talk about every day (or whatever interval works for you) for 10-15 minutes.
For instance, if you want to sell consulting services and your target audience is new entrepreneurs, jot down a list of issues that most entrepreneurs have to deal with. From that list, select one topic each day to talk about via TikTok Live. During the Q&A portion, you can sell the audience on your service (which we'll discuss in more detail in a minute).
If you're marketing a physical product like skincare, make a list of related topics—the harmful effects of the sun on your skin, why you shouldn't sleep in your makeup, and what type of moisturizer you should use.
Once you have a list of potential topics to talk about, assign one topic to each day in your TikTok Live content calendar. Be clear where you want to lead viewers—whether it's to your landing page, the link in your bio, your physical product, or your social media accounts.
Pro Tip: If you plan to go live regularly on TikTok, stick with a consistent time. That way, your audience will know when to show up and can set aside time in their schedule to tune in.
#3: Structure Your TikTok Live Stream
Once you've set your goal and have a topic in hand, here's how to structure your TikTok Live broadcast.
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When you start your live video, begin by introducing yourself to viewers and asking them to introduce themselves to you.
Provide an Overview of Your Topic
Next, talk about the topic you're going to cover. Share some of the key points you included in your prepared agenda.
If you're teaching viewers how to do something, here's how you might start:
“Hi, I'm so glad you're here. Today, we're going to talk about three ways to earn income using TikTok so grab your pen and paper. Make sure you're taking notes because this video is not going to save.”
Tell viewers that they'll have a chance to ask questions at the end of the live stream. By designating a time for the Q&A portion, you won't have to worry about having to read the comments while you're talking. Plus, you're giving viewers a reason to stick around for the whole broadcast.
Share a Call to Action
Once the number of live viewers starts to climb a bit, pause at an appropriate time and ask viewers to follow your account on another platform, opt into your freebie, or whatever your goal might be.
If your objective is to promote your account on another platform, direct viewers to where they can interact with you. You might say:
“Listen, this video won't be saved to my account because TikTok doesn't offer that feature. However, if you want to learn from me on a regular basis or binge-watch some of my videos, follow me on Instagram @[yourhandle].”
You could then tell them about your live streams on Instagram and explain how they can watch the replays on IGTV. When I use this tactic, my numbers typically climb on Instagram.
Start Your Q&A
Once you get through all of the bullet points on your agenda, tell your audience it's time for the Q&A portion and ask them to submit their questions. Keep in mind that comments can zoom by really quickly so encourage them to ask their question several times to ensure you see it. When you do that, you'll obviously get a lot more engagement because everyone will want to make sure you see their question.
Ask Viewers to Share Your Content
Ask viewers to share your video outside of the TikTok platform. When they share it on Instagram, Twitter, Facebook, and so on, it will drive even more people to your account.
Also be sure to ask people to follow you on TikTok, because when you go live, you're not just streaming to your followers. Some viewers could be watching your video from the For You page. When you see “Followed the Host” on the screen, that means somebody who didn't know you found your live video and now they're following you.
TikTok Live is a great way to grow your audience and your business. But to get the best results, you need to prepare an agenda in advance.
Make a list of topics you want to talk about and define the goals for your live stream, whether it's selling a product or service, getting someone to follow you on another social media platform, or having them opt into your list. Once you're clear on what you want to accomplish and talk about, you're ready to go live on TikTok.
Get More TikTok Marketing Advice:
- Discover four ways your business can succeed on TikTok.
- Find 11 tips to grow your TikTok account.
- Learn how to read, analyze, and interpret your TikTok Analytics metrics.
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