• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner | Social Media Marketing

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • Tools
  • FindHelp
  • Events
  • Shows
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Crypto Business Podcast
    • Our YouTube Channel
  • Articles & Videos
    • Articles
      • Web 3.0
      • How To
        • Instagram Marketing
        • Facebook Ads
        • Facebook Marketing
        • YouTube Marketing
        • YouTube Ads
        • LinkedIn Marketing
        • TikTok Marketing
        • Clubhouse
      • View Points
      • Expert Interviews
      • Tools
    • Video Tutorials
      • Instagram Marketing
      • Instagram Ads
      • Facebook Marketing
      • Facebook Ads
      • LinkedIn Ads
      • TikTok
      • Clubhouse
  • Sponsor
    • Podcast Sponsorship
    • Email Sponsorship
    • Event Sponsorship
  • About
    • Society
  • Search
  • This Facebook Marketing Book Might Be Just What You Need

    by Donna Gilliland / November 28, 2011

    social media book reviewsWhether you’re new to the marketing game of Facebook or a pro looking for ways to improve your Facebook marketing strategy, Facebook Marketing All-In-One for Dummies, which consists of 9 books in 1, might be your hole-in-one.

    Facebook Marketing All-In-One for Dummies was written by three industry experts, Amy Porterfield, Phyllis Khare and Andrea Vahl.

    facebook marketing for dummies authors
    Amy, Phyllis and Andrea.

    Let’s get started showing you what you can learn from the pros who authored this book.

    Your customers live inside the walls of Facebook!

    Facebook is a one-to-one online marketing machine that has now surpassed 800 million users!

    “American Internet users now devote more time to Facebook than any other website, spending a total of 53.5 billion minutes a month on the world’s largest social networking site,” as reported in Nielsen’s Social Media Report.

    Your customers are somewhere among those 800 million users. How do you use Facebook to market to your customers within Facebook? Check out Facebook Marketing All-In-One for Dummies for the answers.

    Book I: Joining the Facebook Marketing Revolution

    Book I contains two very important chapters. You’ll learn how to get started, why you should get started and the importance of a well-crafted Facebook marketing plan.

    If you aren’t brand-new to Facebook, you might be inclined to skip Book I. I suggest that you don’t. You’ll find some very valuable marketing questions to ponder and gain an understanding of how you can use Facebook to market your business.

    Book II: Claiming Your Presence on Facebook

    Book II contains four chapters, which will guide you through the different types of Facebook pages—very crucial for you to have a clear understanding. In these chapters you’ll learn how to create and administer your business page.

    You’re going to get the complete tour of Facebook in these four chapters and you don’t want to miss any of the tips from Book II. Don’t forget that Facebook is a powerful platform with many features you’re going to need to market your page.

    Book III: Adding the Basics to Your Facebook Page

    Don’t let the word “basics” cause you to skip Book III, which consists of five chapters. This book leads you through the strategies of posting to your page, an overview of iFrames, connecting your social media accounts and very important legal considerations—something many overlook.

    Launch Social Projects Faster and Easier

    FindHelp Marketplace

    Looking for a content creator, campaign manager, or strategist for your social channels or a special project?

    Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.

    FIND HELP TODAY

    Book IV: Building, Engaging, Retaining and Selling to Your Community

    People often mistakenly think that Facebook is about direct selling. It’s about engaging with your customers. Done correctly, sales should come in the process.

    There’s a strategy to using Facebook in your marketing efforts. You must learn how to build visibility for your page, engage your community—and more importantly, keep them engaged. You also might want to expand your existing e-Commerce into Facebook. There’s much for you to learn and master from the four chapters in Book IV.

    No Longer Just for Tech and Finance Nerds...

    Crypto

    Originally just for people who understood the jargon, Web 3.0 is now the business playground for entrepreneurs, creators, and marketers.

    Whether you’re a newbie or have already gotten your feet wet, you can learn the ins and outs of NFTs, DAOs, social tokens, and more on the newest show hosted by Michael Stelzner—the Crypto Business podcast.

    Follow the show on your favorite podcast platform to find out how to make Web 3.0 work for your business.

    FOLLOW THE SHOW

    Book V: Understanding Facebook Applications

    Book V consists of two chapters devoted to Facebook applications. Applications are a marketing opportunity that is often overlooked. Apps allow you to expand the way Facebook interacts with your audience.  You will learn about apps that have been developed by Facebook, along with strategies for use and how to activate them on your page. You will also learn about third-party applications.

    Book VI: Making Facebook Come Alive With Events and Contests

    This book has four chapters. Learn how to promote your events, run a contest and analyze the results. Who doesn’t like a contest, especially when you may win something? What you don’t know can hurt you; so don’t go off creating a contest on Facebook until you have read Book VI. You would hate to get shut down by Facebook before you even started.

    Book VII: Advanced Facebook Marketing Tactics

    It’s time to roll out the marketing artillery, with Book VII, which consists of four chapters.  You will learn nine core marketing principles, market with Facebook social plugins and learn how to get started using streaming video (cool way to engage).

    Book VIII: Facebook Advertising

    Facebook advertising is a great way to attract new clients. There are three chapters in this book. You’ll learn how Facebook advertising works and how to set up and run your first campaign. That’s just the overview, so be sure to read all three chapters.

    Book IX: Measuring, Monitoring and Analyzing

    This is an important book. It consists of three chapters that will train you how to set realistic targets to identify success, how to make sense out of Facebook Insights and how to use tracking tools.

    Summary

    facebook marketing for dummiesFacebook is very innovative, which is reflected in its regular and often unannounced changes. Since the publication of this book, Facebook has made many changes, especially on the Facebook Personal Profile page side, among others.

    Don’t let this deter your purchase because Facebook Marketing All-In-One for Dummies is packed with the latest and greatest in Facebook marketing strategies.

    The book is easy to understand and has complete step-by-step directions and associated screenshots to make your learning easier. The book is also filled with tips.

    Make a hole-in-one with your Facebook marketing by reading and applying the contents of Facebook Marketing All-In-One for Dummies. I give this book 5 stars!

    Curious about NFTs, DAOs, and Web 3.0?

    Crypto

    Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.

    Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web 3.0 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.

    FOLLOW THE SHOW

    About the authorDonna Gilliland

    Donna Gilliland is the founder of MOSTraining, Inc. She is also a social media speaker and trainer. Donna is a certified and award-winning instructor who loves to help small businesses. Follow her on Twitter @DonnaGilliland.
    Other posts by Donna Gilliland »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Facebook Ads

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2022 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • Write for us…
    • RSS
    • Accessibility