by 
In this video I interview Steve Rubel, Senior Vice President at Edelman Digital. Steve advises some of the biggest names in the world, such as Dannon, Hewlett Packard, Pepsi and Microsoft, on social media.
Watch this video to pick up some of the nuggets of social media advice he gives his clients. One valuable tip Steve gives is about “shared mutual gain” and what it means. Steve also explains why he quit blogging.
You will also learn why Steve believes digital is mandatory and not optional. And here are a few other takeaways:
Launch Social Projects Faster and Easier
Looking for a content creator, campaign manager, or strategist for your social channels or a special project?
Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.
- Why you need to have a presence on all social networks where your customers are spending time.
- How to use mixed messages to tailor your stories to different venues.
- How to measure social media metrics.
- Why the different vectors of reach, engagement and reputation lead to trust.
- Why it’s important to understand people & understand business.
And Steve also shares some insights about why he stopped blogging on Micro Persuasion and started lifestreaming on Posterous.
What are your takeaways? Do you agree that blogging is old? Please share your thoughts in the comments below.
Curious about NFTs, DAOs, and Web 3.0?
Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.
Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web 3.0 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.
