youtube video marketing : Social Media Examiner

social media researchIs video part of your marketing mix?

Wondering if YouTube is still relevant?

In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use.

In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.

research on brands and youtube

Research that shows how and why top brands are rediscovering YouTube.

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social media how to Do you want more people to see your YouTube videos?

Have you optimized your videos for search?

If people can’t find you, they can’t watch your videos or subscribe to your channel, which hurts your search ranking.

In this article you’ll find four ways to tweak your videos to rank higher in YouTube search.

Why is YouTube Search Important?

Every minute, 100 hours of videos are uploaded to YouTube. The site gets up to 30 million visitors each day. If you want to find a video, the first place you go is probably YouTube.

Besides being the largest video resource online, YouTube is also the second-largest search engine (right behind its parent company, Google).

If you can tap into the traffic and publicity YouTube offers, you could instantly shoot to the top of YouTube’s search engine results. But I won’t lie: competition is fierce. There are millions of high-quality, impeccably edited videos with carefully crafted SEO.

popular youtube video

Quality videos get more clicks and views.

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social media how to Are how to videos part of your social marketing?

Are you looking for tips to improve the creation and promotion of your videos?

Explainer videos are a new trend in how to videos. They help your customers and promote your product or service.

In this article, you’ll find out what explainer videos are and how to use them in your marketing.

Why Explainer Videos?

Video is one of the most powerful forms of social media content. If you’re not sharing video, but your competitor is, then they have a persuasion tool you don’t. You need video if you want to get in the game, and explainer videos are an easy way to do that.

Explainer videos are exactly what they sound like. They’re short videos (ideally 60-90 seconds) that begin with a customer problem and end with the solution to that problem.

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social media how toAre you using YouTube as part of your social media marketing strategy?

Do you want to reach more viewers and optimize the quality of your videos?

There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach.

In this article you’ll discover how to use these tools to increase watch time, attract subscribers and drive more traffic to your website.

#1: YouTube Audio Library

How many times have you watched a video online, only to exclaim afterwards that it was “the music that made it”?

Music evokes a strong emotional response in an audience. The right track has the power to create a really magical moment. Choose the wrong audio and you risk killing the mood in the blink of an eye.

It’s tough to find the right music for a video, especially if you’re on a budget. The YouTube Audio Library helps make the job a lot easier.

youtube audio library

Choose background music via the YouTube Audio Library to improve your video’s impact.

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