yelp : Social Media Examiner

social media toolsHave you been spending more of your mobile time using smartphone apps than browsing the web?

Suffice it to say, you’re not alone.

There are more than a million apps available and according to Sunil Gupta,”Users spend on average, 82% of their mobile minutes with apps and just 18% with web browsers.”

In this article, you’ll find apps to consider using to help you with your business and social activities.

Due to the enormous number of apps to choose from, I focused on apps that are convenient and provide social value.

Note: For consistency, all screenshots were taken from iTunes app store. I also looked for apps available on both iPhone and Android—and if not identical products on both platforms, another one with similar functionality would be available (see #3 for example).

Here are 26 apps, an A-Z guide to help you conduct business and network while on the go.

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social media how toAre you wondering how to best use Yelp for your business?

If you run a local business like a restaurant, Yelp should be an essential cornerstone of your online presence.

Launched back in 2004, Yelp continues to be the go-to resource for millions of visitors looking for information about local businesses.

Is your business doing all that it can to attract new customers from the ever-growing audience on Yelp?

yelp logo

The Yelp brand—your customers trust it, so your business should embrace it!

Whether you’ve been active on Yelp in the past or you’re starting a new business, this article will bring you up to speed on the Yelp of today and offer seven ways your business can improve its presence on Yelp.

Why Focus on Yelp?

You might be thinking, “Shouldn’t I focus my efforts on learning the latest tips about Pinterest and other cutting-edge social platforms? Isn’t Yelp old news?”

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social media how toThere’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.

The term is SoLoMo and it stands for “social, local and mobile.”

What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers.

The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works.

solomo tools

You're probably familiar with many SoLoMo tools already.

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social media how toSocial, local, mobile are three words marketers are hearing more and more these days.

And sometimes we may even hear them uttered together in one breath as SoLoMo.

With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses?

In this post, we’ll introduce 26 tips, an A-Z guide for location-based marketing.

#1: Analytics

If you’ve been wondering about location-based marketing, chances are that you’ve thought about how you’ll go about measuring performance.

Mohamed Kahlain suggests five tools to help get a handle on how well your efforts are doing: Geotoko, Titanium + Geo, Momentfeed, WebTrends Mobile and Fourscore.

webtrends mobile

An example of Webtrends Mobile Analytics Insights.

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