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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out New Custom Ad Targeting Option: Facebook quietly rolled out the ability for brands to create custom audiences that target users who have viewed their canvas ads on Facebook. Canvas was introduced earlier this year and was designed to be “a full-screen ad experience built for bringing brands and products to life on mobile.” With the release of canvas ads, marketers can now build fully customized multimedia stories using a combination of text, links, images, video, call-to-action buttons, and product feeds to bring brand stories to life. Canvas custom audiences targeting broadens advertisers’ ability to funnel more customers to toward a conversion.

custom audience from canvas opens

Facebook has added the option to create a custom audience from people who’ve opened your canvas ad.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Periscope Beta Testing Full Archives of Live Video: Periscope is testing a new feature that will make it “easier to save your streams indefinitely.”

Twitter Introduces New Connect Tab on Mobile: Twitter rolled out a new Connect tab on mobile where users can find “a detailed list of people and accounts [Twitter thinks] you’ll enjoy following, all easily accessible in one place.” The Connect tab is available now to “everyone on Twitter for iOS and Android.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Prioritizes Facebook Live Videos in News Feed: Facebook announced that it is “making a small update to News Feed so that Facebook Live Videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.”

LinkedIn Introduces Account Targeting: LinkedIn launched LinkedIn Account Targeting, “a new way to run effective account-based marketing campaigns on [the LinkedIn] platform.”

linkedin account targeting

“This exciting new functionality makes it possible for marketers to tailor their Sponsored Updates or Sponsored InMail campaigns to a priority list of accounts.”

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