user generated content : Social Media Examiner

social media how to Is visual content part of your social media strategy?

Is your content flexible enough to engage fans in real time?

Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.

In this article I’ll show you four ways you can use visual content to motivate real-time interaction.

Why Real-Time Interaction

If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.

real-time visual content engagement

Find out how to use visual content for real-time engagement.

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social media how to Do you want more people to notice you on Instagram?

Have you looked at how other brands are increasing their Instagram visibility?

With the right pictures and tactics, you can create a stronger Instagram presence.

In this article you’ll discover five ways you can build visibility on Instagram.

instagram app

Get people to notice you on Instagram.

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social media how toAre people sharing photos and talking about your business?

Do you need to breathe new life into your word-of-mouth tactics?

You don’t have to create elaborate campaigns to drive visibility for your business.

In this article you’ll discover four ways to make customers want to take and share pictures related to your brand.

Why Photos Work for Social Chatter

No one leaves the house without their smartphone. Documenting our every action is woven into our daily routines and photos are the easiest way to do that.

And yet I’m constantly surprised that most businesses don’t take advantage of this marketing opportunity.

It only takes a simple request and most people are happy to take and share pictures while in your store or at your event—especially if you give them a fun way to do it.

You can increase your return on these social shares by highlighting your social profile URLs, handle and hashtag in high-traffic areas and asking people to tag you in their updates.

Below are four ways to make it irresistible to share photos of your brand.

#1: Encourage Unexpected Activities

I love the way Art Series Hotels have infused fun into their guests’ stay–and increased social shares about their brand to boot.

The hotels leave postcards in guests’ rooms asking them to jump on the bed and share the fun photos with their friends (tagging the hotel of course).

artserieshotel image

Come up with a fun way for customers to share your company with their friends.

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social media case studies Are you soliciting user-generated content (UGC) for your business?

Would you like to know how to get the most out of user-generated content?

Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012.

Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program.

Read on to discover best practices from Medtronic Diabetes for how to get the most out of user-generated content.

medtronic diabetes first facebook share your story app for user-genrated content

The Share Your Story app prompts users to like the Medtronic Diabetes Facebook page before sharing.

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