twitter audience : Social Media Examiner

social media how toDo you need better results from your Twitter marketing?

Want to use Twitter Analytics to guide your efforts?

The data in Twitter Analytics reports can help you identify the content that resonates with your audience, so you can build a more active following.

In this article you’ll discover four ways to use Twitter Analytics reports to boost replies, retweets, and other engagement metrics.

twitter analytics to improve engagement

Discover four ways to use twitter analytics to improve engagement.

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social media how toDo you use Twitter to market your product or service?

Do you want to focus your marketing to reach specific Twitter users with Twitter ads?

Twitter tailored audiences let you target people based on previous engagement with your website or content.

In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business.

Using Twitter Tailored Audiences

In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account.

twitter ad options

Twitter offers two types of promoted ad options.

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social media how toAre you struggling to grow your Twitter following?

Do you want more people to see your updates?

If you’re a small business, it can take a while to build up your Twitter followers and that can be frustrating. You may wonder how other companies grow quickly and how you can replicate their success.

In this article you’ll discover five ways to jumpstart visibility for your Twitter profile and tweets.

#1: Follow Twitter Basics

Before you do anything else, be sure you understand a few Twitter fundamentals. You can increase your tweet exposure with just a few tweaks:

  • Don’t start tweets with @username. Starting a tweet with @username restricts its visibility to only you, the person you’re tweeting and any mutual followers. Your reach is automatically cut short!
    tweet with twitter username first

    Starting a tweet with @username limits your reach.

    tweet example

    Here’s an example of a tweet crafted to put text before the first @username to give this tweet a wider reach.

  • Don’t use more than three hashtags in any one tweet. Too many hashtags in a tweet makes it look spammy and reduces your tweet’s shareability.
  • Don’t over-tweet about yourself or your products. The 80/20 rule applies on all social platforms. The 80/20 rule means you spend 80% of the time interacting with and promoting others and 20% of the time promoting yourself and your products.
  • Provide as much value as you can. Listen to your followers and the people you follow. What are their pain points? How can you solve those? When you share relevant, interesting tweets (without over-promoting), people see you as an expert and may recommend you to others as an important resource.

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