twitter account : Social Media Examiner

social media how toDo you want to get the most from Twitter?  Because Twitter is so quick and easy to use, it’s also easy to get lost in the conversations.

Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.

#1: Define your business goals and objectives

Take something you want to accomplish in your business and break it down into action items that are measurable and specific.

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social media toolsSocial media is about engagement, so there’s often quite a large debate about adding any automated elements to a social media campaign. Because let’s face it—no one wants to follow an account that’s essentially a bot. Or do they?

While some automation tools do nothing but make your social media profile look like an announcement board, other tools can be used to sync right into your normal engagement to give it a helpful boost.

Here are some Twitter automation tools, services and tips, which when used the right way, can be a valuable addition to your social media strategy. And when I say the right way, I mean that you should be using these to supplement your regular social engagement and not only using these tools to give your account the look of activity.

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social media how toI’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms.

By engaging customers “where they live,” you can increase the foot traffic to your shop and grow your business.

Here are 5 steps to grow your retail business using Facebook and Twitter.

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social media how toWhether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.

The trick is to know which social media tools to use and when to use them.  This article contains 12 useful social media tips designed to help your events shine.

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