When little-known, first-term Illinois senator Barack Obama faced Hillary Clinton in the 2008 Democratic presidential campaign, he knew he couldn’t compete with her financially. He couldn’t afford telemarketing and direct mail campaigns or TV and radio advertising.
So instead of playing by the old rules, he made new rules. He started blogging and he created profiles on Facebook, Twitter, LinkedIn and YouTube.
He also hired the co-founder of Facebook, Chris Hughes, to be