I recently interviewed the world's leading marketing expert Seth Godin, author of 11 books (many of them focused on marketing). Some of his more notable books include Permission Marketing, Purple Cow, and Tribes. His most recent bestseller is called Linchpin: Are You
Tag: tipping point
I recently sat down with Peter Shankman, founder of the network Help a Reporter Out, also known as HARO.
In this interview, Peter reveals why he started HARO, why it works and offers tips for starting your own social network. He also talks about how he built his community using social media.
HARO's tagline is "Everyone Is an Expert at Something" and the site's mission is to connect experts with journalists who are under a deadline. More than 100,000 experts are registered at the HARO site