split test : Social Media Examiner

Do you run Facebook ads?

Have you tried split testing?

To explore different ways to split test your Facebook ads so you can refine your ad campaigns, I interview Andrea Vahl.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Andrea Vahl, a Facebook marketing expert. She’s co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School. In addition, Andrea is a regular contributor to Social Media Examiner.

Andrea explores Facebook split testing and how best to optimize your Facebook ads.

You’ll discover which elements to split test first.

podcast 213 andrea vahl facebook ad split testing

Listen as Andrea Vahl shares what marketers need to know about Facebook split testing and how to make your ads better.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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social media how toDo you want more conversions from your social traffic?

Are you using landing pages?

Directing targeted social media traffic to relevant landing pages helps you convert visitors into leads.

In this article you’ll discover how to optimize landing pages to boost social media conversions.

Why Landing Pages

Rather than direct social media traffic to your home page, landing pages let you send visitors to a page that facilitates the conversions you’re after.

Landing pages are web pages that are built for a specific purpose, such as obtaining leads or getting signups for an event, and are accessible through a specific link. You use this link in social media posts and ads, thus making it easy to attribute the traffic that comes to the page from your social media channels.

optimze landing page to boost social media conversions

Discover how to optimize landing pages to optimize conversions.

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social media how toDo you need more leads for your business?

Are you looking to better understand your fans?

When you collect data from your fans, you can make your products better and improve customer service.

In this article I’ll share three ways to use social media to gather leads and insights from your fans.

Why?

Social media campaigns not only improve your reach and extend your brand recognition, they collect information you can use to improve current products, create new ones and stay in better touch with your fans.

Campaigns range from Facebook apps and promotions to landing pages, online offers, data forms, RSS feeds and more. Use campaigns to gain a wealth of information to enhance your customers’ experience.

grow leads with social media

Discover how to grow leads with social media marketing.

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social media how to Do you use Facebook ads to promote your business?

Are you looking to increase your ROI?

Online advertising can be the best way to scale the growth of your business.

The most important step is to figure out your best targeting options, and the way to do that is through testing.

In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

five facebook ad split tests

Find 5 different split tests for Facebook ads.

Why Use Split Tests?

If you’ve ever tried to advertise your business on Google AdWords or Facebook, you may not have been satisfied with the results. The truth is, as efficient as they are, both platforms have become quite complex. Being successful with your paid marketing is increasingly requiring more effort.

On AdWords, you need to figure out what keywords work best. On Facebook, you target potential clients based on users’ profiles. After hours of trial and error and thousands of dollars invested, I’ve discovered that nothing is obvious.

That’s where split testing (also known as A/B tests) can make all the difference.

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