Have you considered launching a loyalty program?
A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans.
In this article I’ll explain how to run effective loyalty programs with social media.
Loyalty Program Basics
Loyalty programs are ongoing campaigns that use rewards to create repetitive behavior among your customers. Participants take actions on a regular basis, and the accumulation of those actions is what benefits the company and the loyal audience.
Since user actions must be easy and achievable, it’s better to provide small rewards on an ongoing basis rather than just one big prize for an action that only a few can complete.