social trigger : Social Media Examiner

social media how toDid you miss Social Media Marketing World in April?

Or perhaps you were there but weren’t able to attend all the sessions you would have liked to.

In this article I’ve assembled for you 15 actionable social media marketing takeaways from some experts who presented at the event.

Here’s what they had to say.

#1: Prepare for Social Displacement

michael stelzner

Michael Stelzner

With maturity of any new industry comes disruption. Just as email, the web and search disrupted entire industries several years ago (e.g., the postal service, print publications and traditional sales), we can also expect a lot of online disruption to happen because of social media.

  • Facebook messages are displacing email (it’s becoming easier to send your friend a Facebook message rather than find their email address).
  • Asking friends rather than searching (more and more people are asking their Facebook friends or Google+ circles for referrals instead of searching online for a product or service).
  • Listening to podcasts is beginning to replace radio.

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