Her resume includes digital strategy for global companies like Procter & Gamble, General Motors, Sun Microsystems and Zappos.
But her local Domino’s Pizza joint left her “completely shocked.”
On a rainy Sunday night, her Domino’s Pizza order took an hour to arrive and then was the wrong pizza. She turned to Twitter to vent: “hardly any room for human error, but still a mistake.”
What followed went way beyond the mea culpa tweet increasingly more common in business today.