social media platform : Social Media Examiner

social media how toDo you want to create a business presence on social media?

Looking for tips to get started?

Setting up a good foundation on social media can help you build visibility and connections for your business.

In this article you’ll discover six tips to get your business started on social media.

six tips to get your business on social media

Discover six tips to get your business started on social media.

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social media how toHave you used Tumblr as a social marketing platform?

Would you like to reach an audience ready to share your creative content?

For companies with strong visual content Tumblr is a largely untapped opportunity.

In this article I’ll show you five companies using Tumblr to reach a new audience that values creativity and fun.

Why Tumblr?

If you had the chance to market on a site with upwards of 300 million unique visitors every month, would you do it?

What if that same site extended post life beyond a few days and catered to a younger demographic more interested in sharing content than creating it (thus giving you a better chance at going viral)?

tumblr home page image

Tumblr holds a lot of marketing potential.

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social media how to Are you ready to connect with a wider audience?

Want to know the best ways to leverage social media for your small business?

If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started.

In this article, I’ll show you seven steps you can take to make social media marketing work for you.

Why Social Media for Small Businesses?

As a startup or small business owner, you know there’s a lot to accomplish with limited resources.

Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.

istock keyboard image

Social media offers small businesses a cost-effective way to reach their customers. Image source: iStockPhoto.com.

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social media toolsDo you find it hard to connect with your ideal audience using the larger social networks?

Have you considered a smaller social network?

In this article, you’ll find 7 niche social networks built to serve specialized markets.

Why Niche Social Networks?

Ask almost anyone what to include in your social media strategy and you’re likely to hear Facebook, Twitter or Google+ in the response.

But you may find it useful to tap into a specialized network.

Use a niche social network to reach a narrowly targeted audience where strategic networking can help you connect with potential customers and business partners of all kinds.

A niche social network within your industry can work wonders to reach people of interest there.

You can also look for niche sites where people come together around one of the core values or interests of your business. It’s an easy way to find and connect with like-minded people for more strategic networking.

The easiest and fastest way to find these niche sites is likely to be a good old Google search. For example, see below:

finding social sites

Use a Google search to find niche social sites relevant to your business.

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