social media myth : Social Media Examiner

social media book reviewsHave you heard of the expression social media myth? Would you recognize a myth if you heard one?

There are those who believe that social media is about joining the conversation, engaging with your customers and being authentic.

Then there are others who believe that if you can’t measure it, you can’t control it. For them, it’s all about setting goals, experimenting, testing, analyzing and measuring.

facebook sharing by day of week

Measuring social media activity helps you figure out if you're on the right track.

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