social media marketing plan : Social Media Examiner

social media how toDo you want to make personal connections with your customers on social media?

Interested in better ways to address their wants and needs?

The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees.

In this article you’ll find out how to create a social media marketing plan to put customers first and improve engagement.

create a social media marketing plan

Discover how to create a social media marketing plan.

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social media how toAre you wondering how you’ll achieve your social media goals this year?

Do you feel as if you’re spending lots of time on social media with little direction and few results?

In this article, I’ll show you how to streamline your social media marketing to achieve your goals.

#1: Set Realistic Goals for Your Business

When you set goals for your business, set one realistic goal that’s measurable.

For example, if you own a local flower shop and you sell 20-25 flower arrangements per day, try starting off with a goal of selling 30 per day.

Adding an extra 5-10 sales a day is certainly more realistic than adding 30.

istock-goal-setting-image

Your strategy starts with goals. Image source: iStockPhoto.

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social media how toAre you struggling to get your social media activities off the ground?

Do you want to get more people inside your organization to support your social media activities?

If so, you’re not alone. Small businesses to Fortune 500 companies find themselves facing these challenges.

In this article, I’ll show you how to create an internal social media structure that will help you develop an effective long-term social media presence.

#1: Define the End Goal

First, identify how and why social media will be used to meet specific business and brand goals.

For example, a business goal is to increase revenue by 10%, whereas a brand goal is to create deeper relationships with your existing clients.

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Do you have a social media plan?

Are you wondering how to build a social media strategy for your business?

To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Neal Schaffer, author of Maximizing LinkedIn for Sales and Social Media Marketing. He’s a social media consultant and coach. His newest book is Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success.

Neal shares the unique insights he gained while working overseas with companies that had to build their sales organizations from scratch.

You’ll learn the core elements your social strategy needs to be successful and sustainable.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

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