social media influence : Social Media Examiner

social media how toDo you want to be seen as a social media leader in your industry?

Is content marketing part of your strategy?

Providing valuable content to your audience can help you stand out on social channels.

In this article I’ll show you six ways to raise your social media influence with content.

create influential content

Discover how to create influential content with social media.

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social media toolsDo you know if you’re having an impact on Twitter, Facebook and other social media networks? Do you want some tips on how to measure your social media influence?

As Twitter continues to grow, tools to enhance your Twitter experience and measure your influence are popping up all over the web. In this article, I’ll highlight five free tools that offer easy ways to keep track of your influence on Twitter and beyond.

#1: Klout

Perhaps one of the more well-known resources for measuring your Twitter influence is Klout, which is available as an extension for Chrome and Firefox, as well as the stand-alone site. Late last year, Twitter client Seesmic also integrated Klout scores into its desktop and web versions.

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social media toolsHave you used Klout? Can it really tell you how influential people are online? Can it be gamed? Read my review and decide for yourself.

What Is Klout?

Klout calls itself the “measurement for your overall online influence,” but what are they really trying to do? To understand Klout’s goal, you have to understand influence itself and the difficulty in measuring social media ROI. In the beginning, social media was measured in followers and fans, and for a time, life was good.

But with companies joining social media sites by the tens of thousands, everyone got followed and eventually tricks, software and spam accounts ran wild. Newcomers were able to create large ‘followings’ and social media service clients couldn’t tell who was legitimate, and who had purchased a great ‘friend adder’ software program.

If we can’t count on raw numbers to tell us who’s popular online, then what can we do? Enter Klout.

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social media case studiesHow much influence does social media really have in our lives? Is it possible to engage with top influencers in social media to help you if you’re in a situation?

Let’s take a look at the definition of influence:

Influence is the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior and opinions of others. Source:  http://dictionary.reference.com/

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