social business : Social Media Examiner

social media case studiesAre you looking for ways to engage with your employees and your local community?

Are you using social media to create awareness for the services you offer?

Keep reading as I reveal how a nursing home used social media to build a loyal local community.

Nursing Homes and Social Media?

Nursing homes, assisted-living facilities and rehab communities are not known for being active in social media—yet.

But changes in Medicare mean communication with patients and families and the employees who care for them is more important than ever.

wapakoneta activities

Wapakoneta Manor is one of 24 HCF Management facilities on Facebook.

“The way that we’re going to be paid and the way we’re going to be gauged is changing; it’s evolving as we speak,” said Scott Unverferth, director of operations at HCF Management in Lima, Ohio.

New pay-for-performance models are on the horizon for managed care companies such as HCF.

HCF has 27 facilities throughout Ohio and Pennsylvania that provide skilled nursing care, rehab care and assisted living. They have approximately 3,200 employees and have been in business since 1968.

In April 2012 they made the leap into social media and haven’t looked back.

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social media expert interviewIn this video I interview Dave Fleet, vice president of Digital at Edelman in Toronto.

Dave shares how social media measurement impacts businesses today. You’ll learn what strategies businesses are using to measure their social media marketing efforts.

Be sure to check out the takeaways below after you watch the video.

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social media book reviewsDo you listen to customer conversations about your brand online? If so, how do you respond to those conversations?

Listening on the social web isn’t hard to do.

What’s hard is creating an effective response system so that when something goes wrong (and it will!), a crisis can be averted, or at least resolved quickly and transparently.

The Johnson & Johnson “Motrin Moms” Crisis

Unfortunately, Johnson & Johnson learned this the hard way.

In November 2008, the giant pharmaceutical company created a Motrin ad for moms who experienced regular back pain from carrying their babies in backpacks, slings, carriers and so on.

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social media how toAre you seeking ideas to integrate your social activities?

To be successful, no social media effort can truly exist as an island.

Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to blend, mix it up, get the most bang—and create an integrated social media campaign.

#1: Apps Increase Brand Awareness and Customer Loyalty

“Anyone can start a page on a social networking site, but it can be incredibly difficult to gather support on that page,” writes Alight Design Agency.

They suggest that businesses devise a strategy that is effective and flexible so it can be altered to meet the demands of a market that can change significantly in less than 24 hours. “The right smartphone application or app can help businesses increase brand awareness and customer loyalty.”

Would a smartphone app be a viable option for your business?

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