search engine optimization : Social Media Examiner

social media how toDo you want search engines to find your content easily?

Do you want search results related to your content to stand out?

You can tell search engines exactly what your content is to make it easier for them to index it.

In this article you’ll discover the basics and benefits of semantic markup and how it can make your content stand out in search.

What is Semantic Markup?

Semantic markup is a fancy way of saying you can use HTML tags to tell search engines exactly what a specific piece of content is.

semantic markup tips for seo

Find out how semantic markup can improve your search engine placement.

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social media how to Do you know how social media impacts SEO?

Are your own search and social efforts aligned?

For many marketers, it’s not always clear how social media impacts search engine optimization.

In this article you’ll find numerous resources to help you understand how social media SEO works.

Why Social Media SEO?

It’s not enough to have a popular website with good content anymore. If you want better search engine results for your business, it’s time to look at how social media influences those results.

It used to be that SEO revolved around two things: using the right keywords, and the number of authoritative sites that linked back to your content via inbound links.

Then social media came along and changed everything.

Search engines have begun to incorporate social signals (Facebook likes, retweets, +1s and so on) to inform their search results.

The following articles dig a little deeper and explain what you need to do to make sure you succeed at social media and SEO.

6 Reasons Social Media Is Critical to Your SEO: If you need more clarity on how SEO and social work together, Stephanie Frasco explains on Social Media Today that the old days of website marketing are over and Google has found a newer, smarter way to measure the popularity of your website—social media.

How to Succeed at SEO With Social Media Marketing: On ExactTarget Amanda Nelson likens SEO and social media to peanut butter and jelly, the idea being that the two need each other to succeed. Dig in and enjoy the nuggets of wisdom and some best practices shared in a conversation between Amanda and her guest, Ray Grieselhuber.

exact target article

SEO and social media go together.

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social media how toDo you want to increase your search rankings?

Did you know your Google+ page and profile could help?

Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content.

This article shows you three ways you can maximize your Google+ presence and tells you why that’s important for SEO.

Why Google+ for search?

Google+ isn’t just another social media platform; it’s a powerful weapon in your SEO arsenal.

Check out Moz’s recent Future of Search Report for the latest on ranking factors.

seo factors sorted by category

SEO ranking correlations. Image source: The Future of Search: 2013 Search Engine Ranking Factors Released, by Moz.

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Do you use social media and search to promote your business?

Are you wondering how the landscape of search and social is changing, and how to benefit from it?

To learn about the key changes in search and social, and how they impact your marketing, I interview Lee Odden for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Lee Odden, author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content MarketingHe’s the CEO of TopRank Online Marketing and the editor of Marketing Blog. Plus there is a killer SlideShare tip you’ll want to pay attention to.

Lee shares his insights into the world of SEO and content marketing, and the elements of his strategy that have contributed to his success. You’ll learn about the four categories of content that you must create for your sites, and tips for getting the most out of them.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

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