relationship : Social Media Examiner

Do you use social media to attract and engage customers?

Are you wondering how you can use social media to market your business and drive sales?

To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. He also trains and coaches small businesses on social media marketing at Jeff Korhan.com.

Jeff shares his knowledge of and experience with social marketing from running his own small business, and how you can implement it into your business.

You’ll learn about the ‘Social Marketing Process’ and the importance of collaboration and cooperation.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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social media toolsDo you want more leads from your social efforts?

Did you know there are great social media tools that make the sales process easier?

In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity.

#1: Nimble—Nurture Your Relationships and Get Sales

Nimble is a social relationship manager. Through social media you can build a large network of people whom you connect with, but there is likely to be a smaller group of key people who are potential advocates, influencers or customers for your product or service.

The development of relationships in social media is very important for your business.

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social media book reviewsDo you care about being liked at work?

Do you think likeability should even play a role in business decisions?

If you’re struggling to answer these questions, you might be confusing ‘likeability’ with being considered ‘nice.’ The two are not the same thing.

In his latest book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit Bhargava explains that likeability has nothing to do with being nice, and everything to do with being believable.

Having sat through hundreds of pitch meetings, I can tell you one thing for sure… unlikeable entrepreneurs never get funded. ~ Guy Kawasaki

The Jobs Paradox

Steve Jobs was clearly a visionary with a brilliant mind. But he is often described as having been an egomaniac and ‘hard to work with.’

When Nike CEO Mark Parker was asked about the best advice he ever received, he recalls Jobs telling him some months before he died:

Nike makes some of the best products in the world—products that you lust after. But you also make a lot of crap. Just get rid of the crap and focus on the good stuff.

Jobs didn’t play nice, but he had the type of honesty and clarity of vision that drew people to him, made him believable and even likeable, in his own way.

If you want to learn how to be more likeable and build a thriving career or business, Likeonomics is the best investment you’ll ever make. Here’s what you need to know about the book.

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social media how toAre you a Sketchy Sam or a Likeable Laura? When it comes down to doing business with someone, there’s no doubt that reputation is a major factor in making a decision.

After all, would YOU do business (knowingly) with a sketchy person?

But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?

Are you helpful? Are you a great person to do business with? Are you a trusted resource or a product pusher?

More importantly, in the transparent business world we now live in, are you AWARE of your reputation… and are you doing something about it?

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