q&a : Social Media Examiner

social media how toHow should business-to-business (B2B) marketers best use question-based social forums?

For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge.

In this article I’ll cover how B2B marketers can best approach these sites and provide eight recommendations for generating qualified leads and driving sales.

Note: The examples used all come from actual Q&A site conversations, with names removed for privacy purposes.

Overview of Question and Answer–Based Sites

When Q&A social media sites first came out, they were intended for people to exchange ideas and gather information. Unfortunately spammers and non-experts took away from their usefulness for a while.

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social media toolsAre you considering using Quora? Has all the buzz got you wondering if it’s worth it? Keep reading for my full review.

When I first heard about Quora, the conversation went a little like this:

Jill: “Have you heard of Quora? It’s a question and answer site.”
Jack: “You mean like Yahoo Answers?”
Jill: “No, it’s full of experts who give you the best answers.”
Jack: “You mean like LinkedIn Answers?”
Jill: “No, the community votes for the best answer and they can hide irrelevant answers.”

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social media how toAre you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?

This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.

These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.

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