persuasion : Social Media Examiner

Do you want to persuade more people to become customers?

Wondering what the latest science on influence and persuasion has to say?

To discover new ways to prepare people for a sale, I interview Dr. Robert Cialdini, author of Influence and Pre-Suasion.

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The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Robert Cialdini, author of Influence and CEO of Influence at Work, a company that provides speakers and training on behavioral psychology and influence in business. Having sold more than 3 million books, he helped coin marketing phrases such as “social proof” and “scarcity.” His latest book is called Pre-Suasion: A Revolutionary Way to Influence and Persuade.

Robert explores the science behind influence and persuasion.

You’ll discover how to put these concepts into action to benefit your business.

podcast 218 robert cialdini science of influence and persuasion

Listen as Robert Cialdini shares what marketers need to know about the science of persuasion and how to prepare people for a sale.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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Want more of your readers to take action?

Are you looking to increase the persuasion of your content?

To learn how persuasion and psychology apply to social media marketing, I interview Derek Halpern for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Derek Halpern, founder of Social Triggers.

Derek shares the tactics he uses to get people to take action and turn them into loyal readers.

You’ll learn how to use the right words for your audience and gain insights from your competitors.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

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social media book reviewsWhen Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.

“Well, of course,” I hear you saying. “Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate.”

Exactly.

So why would you want to broadcast your online message to millions of people who couldn’t care less, and be happy with a 3% click-through rate? Why are you still marketing online the same way you marketed offline?

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social media how toOne of the hallmarks of social media is content:  creating it, sharing it and engaging with it.

The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!).  But how do you create content that goes viral?

What follows are seven strategies you can employ to help your content succeed.

The idea for this post came from Jay Baer’s excellent article on creating reusable social media content, which defined how companies can generate more value by repurposing existing content.

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