myspace : Social Media Examiner

social media how toIf you keep up with social media news, you may be interested in the relaunch of Myspace.

Are you wondering if Myspace is a place for your business?

In this article, I will look at what types of businesses can use the new Myspace and how to create a great profile with the new layout.

Please note that the new Myspace is in beta mode—you can request an invite here or keep an eye out for invite offers from friends.

What is the New Myspace?

In case you missed it, here is the preview video of what the new Myspace has to offer.

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Myspace has rebranded itself as a social entertainment network—connecting the Gen Y audience to their favorite music, celebrities, TV, movies and games.

They are also home to Myspace Music, which helps major, independent and unsigned artists reach new audiences.

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social media researchAre you addicted to Facebook or Twitter? As social media continues to grow, details are starting to surface about people’s behaviors and consumption of information in the social space.

As marketers learn more about the “how, when and where” of social users, we can better understand how to optimize our marketing efforts.

Here are two studies that drill down on “how we act” and “what we want” in the world of social networking.

#1: Are We Addicted to Social Media?

A recent independent study by Retrevo Gadgetology revealed some interesting stats about our love for social media sites. The study asked 1,000 users the “when, where and what” regarding social media sites like Twitter and Facebook. The stats suggest we just might be completely addicted to social networking (raise your hand if you tweet from the bathroom!).

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social media researchWhen you hear that Facebook is yanking Yahoo from its ranks and inching up on Google’s traffic throne, you can’t help but pay attention.

And if you work for a business or own one, it’s likely that social media marketing is on your radarMore and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.

Here are 5 studies that show how Facebook is undoubtedly a leading online social contender and a key tool that is continually changing the landscape of online engagement and fan loyalty.

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social media research

Relationship building via social media marketing is not a one-size-fits all endeavor. Moms, teens and Baby Boomers are three big social media subgroups groups that are unique.

Just like with traditional marketing, the more you know your audience, the more successful you will be at grabbing their attention and keeping it.

In terms of marketing opportunities, recent online buzz shows teens, Boomers and moms as three of the most desirable social networking groups.  They are active on these sites and their behaviors have been studied closely.

Each group is unique, and the secret to success is understanding where they are spending their time and how they are using the social sites to engage and connect.

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