Are you wondering how to use mobile marketing to grow your business?
If so, you might be intrigued by this fun fact: 4 billion people own a mobile phone. (Guess how many people own a toothbrush? 3.5 billion!)
In fact, as I write this article, I'm on a short visit to Kenya, where even a housemaid earning $85 a month routinely uses a mobile phone.
As more consumers use their mobile phones for multiple purposes, marketers like you will have the power to reach buyers at the exact