messenger news : Social Media Examiner

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Launches Campaign Planner for Facebook and Instagram: Facebook rolled out Campaign Planner, “a standalone tool for media planners to draft, compare and share media plans using reach and frequency buying across Facebook and Instagram.” Facebook’s new Campaign Planner is available to anyone with access to a Business Manager account. Simply complete and submit the Campaign Planner Access Request Form to Facebook and wait to be approved.

facebook campaign planner

Facebook rolled out Campaign Planner, “a standalone tool for media planners to draft, compare and share media plans using reach and frequency buying across Facebook and Instagram.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out New Custom Ad Targeting Option: Facebook quietly rolled out the ability for brands to create custom audiences that target users who have viewed their canvas ads on Facebook. Canvas was introduced earlier this year and was designed to be “a full-screen ad experience built for bringing brands and products to life on mobile.” With the release of canvas ads, marketers can now build fully customized multimedia stories using a combination of text, links, images, video, call-to-action buttons, and product feeds to bring brand stories to life. Canvas custom audiences targeting broadens advertisers’ ability to funnel more customers to toward a conversion.

custom audience from canvas opens

Facebook has added the option to create a custom audience from people who’ve opened your canvas ad.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Expands and Improves Creator Revenue Program for Video: Twitter now offers individual creators of all sizes “the ability to monetize content in multiple ways and generate revenue at scale” through the Amplify Publisher program. “Approved creators in the U.S.” can run pre-roll ads with content they have uploaded to Twitter and share in a portion of the ad revenue generated. According to the Twitter Media Blog, this new program offers the flexibility to “opt-in videos Tweet-by-Tweet or pre-set monetization for all of their videos,” as well as a non-exclusivity clause allowing creators to monetize their content on Twitter and other platforms such as YouTube.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out New Features for Slideshow Ads on Facebook and Instagram: Facebook introduced new features to the slideshow ad product that are “related to audio and text functionality, mobile creation and closer integration with [Facebook’s] Stock Photo and Pages Image libraries.” Facebook also launched a new tool that allows advertisers in emerging and high-growth markets “to take existing video assets and turn them into a slideshow that will play on slower connection speeds – in just a few clicks.” According to the Facebook Business blog, “these updates to slideshow are available globally now” on both Facebook and Instagram.

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