In this article, I’ll take a look at how brands are standing apart from the crowd on Facebook. And how you can employ some low-cost techniques to grow your fans.
For the first time in history, the Internet is focusing in on local business in a major way. And Foursquare is leading the trend.
Instead of competing in a “global marketplace,” local business owners now have access to geotagging, local search, and location-based services. All of which make the Internet more useful to small business than it has ever been before.
Imagine being a hotel owner with several rooms available at 8 o’clock one evening. You know there are a couple of big events happening in town and people are going to be looking for rooms to “sleep it off.” Because of location-based services like Foursquare and Gowalla, you can now advertise a special for those rooms to people who are close enough to take advantage of it.
Social media goes beyond Facebook or Twitter. It’s about connecting with people and developing relationships. And sometimes those connections can be literally face-to-face!
Social media allows us to make connections faster and over greater distances, but there is power in social media to bring us closer to our neighbors, too. One of the ways to do that is with a Tweetup.
What Is a Tweetup?
There are some things that just can’t be done with a 140-character limit.
A Tweetup is an in-person meeting of Twitter users. It has also become a colloquialism for any in-person networking event organized using social media.