marketing plan : Social Media Examiner

social media how toAre you starting from scratch with social media?

Got a new product or a new business?

Having a social media launch plan is essential.

In this article you’ll discover a step-by-step plan for launching your new social media presence.

new launch on social media

Discover a timeline for launching your business on social media.

Continue Reading

social media how toDo you want to make personal connections with your customers on social media?

Interested in better ways to address their wants and needs?

The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees.

In this article you’ll find out how to create a social media marketing plan to put customers first and improve engagement.

create a social media marketing plan

Discover how to create a social media marketing plan.

Continue Reading

Do you have a social media plan?

Are you wondering how to build a social media strategy for your business?

To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Neal Schaffer, author of Maximizing LinkedIn for Sales and Social Media Marketing. He’s a social media consultant and coach. His newest book is Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success.

Neal shares the unique insights he gained while working overseas with companies that had to build their sales organizations from scratch.

You’ll learn the core elements your social strategy needs to be successful and sustainable.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

Continue Reading

social media how toHave you started using Facebook hashtags for your business?

Are you wondering how to best use a Facebook hashtag?

In this article, I’ll reveal four important benefits of using hashtags on Facebook.

I’ll also explore important considerations when putting together your hashtag strategy.

Why Facebook Hashtags?

As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook.

Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.

When you click on the link, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag.

Here’s how you can use Facebook hashtags:

#1: Expand Your Reach

As hashtags gain momentum on Facebook (they’ve been in use on other platforms such as Twitter, Instagram, Pinterest and Google+), they’ll help you expand your reach to people who are looking at posts in your topic.

Hashtags have been a great way to help people interested in niche topics find each other and find the conversation.

walking dead hashtag

The #WalkingDead hashtag connects people interested in this show.

Continue Reading