Ask any marketer about trends for 2011 and you'll undoubtedly hear the phrase "location-based services." However, among Foursquare, Facebook Places, SCVNGR, Gowalla and many others, marketers have a lot to choose from.
In this article we'll cover the two major players—Foursquare and Facebook Places—and see how they stack up.
What are location-based services?
Location-based services allow users to connect with others based on their current locations. In most cases,