location based services : Social Media Examiner

social media expert interviewIn this video I interview Jason Falls, founder of the popular blog Social Media Explorer.

Jason talks about how the smartphone revolution is changing social media and the businesses most likely to benefit from these trends. He also shares some of the biggest mistakes businesses continue to make today.

Be sure to check out the takeaways below after you watch the video.

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social media toolsAsk any marketer about trends for 2011 and you’ll undoubtedly hear the phrase “location-based services.” However, among Foursquare, Facebook Places, SCVNGR, Gowalla and many others, marketers have a lot to choose from.

In this article we’ll cover the two major players—Foursquare and Facebook Places—and see how they stack up.

What are location-based services?

Location-based services allow users to connect with others based on their current locations. In most cases, people use their smartphones (iPhone, Android, Blackberry) to “check in” to businesses like restaurants, bars and stores they visit. These locations are then broadcasted to their online friends.

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social media expert interviewIn this episode of Social Media Examiner TV, Mari Smith examines Facebook Places.  If you operate a local business, you’ve likely heard all the buzz about Facebook Places.  As a user, you also might be concerned about privacy.

This video is designed to help you understand what Facebook Places could mean for your business.  It also examines privacy concerns for users.  At the end of the show, Mari shares a hot Facebook marketing tip you won’t want to miss.

Share your feedback, see the show notes and discover how you can be part of a future show below!

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social media expert interviewWelcome to the pilot episode of Social Media Examiner TV with our host Mari Smith!

In this episode, Mari reviews Flipboard—a hot new way to consume social media news from your Facebook and Twitter contacts—along with her thoughts on Facebook’s 500 million users and a look at how Foursquare could help your business.

Share your feedback, see the show notes and discover how you can be part of a future show below!

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