listening : Social Media Examiner

social media how toAre you listening to what people are saying about your company?

Are you responding to those comments?

The goal of social listening isn’t just to hear what others are saying about you, it’s to act on those discussions.

In this article you’ll discover what social listening is, how it works and how responding improves communication.

What Is Social Listening?

Many social marketers think social listening is just paying attention to metrics. But metrics are just a part of it.

social media listenting

Find tips for improving your social media listening.

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social media how toWe call this crazy thing we’re all addicted to social media for a reason: it’s about people. It’s about developing relationships.

So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must.

Keep reading to discover five tips to make your company more “human.”

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social media how toAre you on LinkedIn?  Did you setup an account there years ago but rarely leverage your contacts?  Perhaps you’re a LinkedIn regular, but you want to take your your efforts to the next level?

This article will reveal five ways you can build meaningful relationships on LinkedIn that will lead to business opportunities.

Is LinkedIn Not Working For You?

Up to this point, you’ve probably focused on building up your connections to grow your online influence and visibility. However, the greater challenge lies in actually going deeper with those connections that you’ve made online. If you’re simply connected to someone but have no further dialogue, what have you really accomplished?

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social media how toSocial media isn’t something that we’re born to do. Yes, we’re social creatures by nature, but let’s face it… you were plenty busy before Twitter, Facebook, and LinkedIn came along.

The truth is, most marketers simply don’t have the time to use all of these tools on a daily basis.

So the trick is to create and maintain a social media presence in as little time as possible, while remaining effective and worthwhile.

Here are three tips to manage your social media presence in as little as 10 minutes per day.

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