links : Social Media Examiner

social media how toHas your business set up a Google+ page?

Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates.

According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years to grow to the same size.

There’s No Leap of Faith With Google+

You already know Google is important to your business. Just check your analytics. Which search engine are people using to find your website? Google. And if you’re using YouTube effectively, chances are YouTube is driving traffic to your site too. News flash: Google owns YouTube.

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social media how toIn the competitive world of search engine optimization (SEO), your business blog is a critical tool for your success.

Why is blogging so important to your search engine visibility? Because search engines serve up web pages—not websites—when people ask a question. And here’s the important part:

Every blog post is a new web page and every web page is another opportunity to rank well for another search term.

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social media how toPeople who say social media isn’t measurable aren’t looking very hard.

The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.

Here are the 6 undervalued social media success metrics you should be tracking:

#1: Daily Story Feedback

Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post.

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social media how toFor marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.

The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.

#1: I can’t keep track of what’s going on!

Between answering questions on LinkedIn Answers and updating your Ning profile, you missed the fact that one of your customers just wrote a scathing comment on your Facebook page.

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