linkedin publishing : Social Media Examiner

Are you active on LinkedIn?

Want to use it to connect with potential partners and prospects?

To discover how to network on LinkedIn, I interview Stephanie Sammons.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She’s written extensively for Social Media Examiner about LinkedIn. She’s also author of the new book, Linked to Influence.

Stephanie will explore how to build a network and prospect using LinkedIn.

You’ll discover how to curate and share content on LinkedIn.

podcast 166 stephanie sammmons linkedin networking

Listen as Stephanie Sammons shares what marketers need to know about building a powerful network using LinkedIn.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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social media how toAre your employees on LinkedIn?

Do they share your company’s content with their networks?

Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.

In this article I’ll explain how to help your employees share your content on LinkedIn.

#1: Promote the Program

The first step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate.

encourage employees to share company content on linkedin

Discover how to encourage your employees to share your content on LinkedIn.

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social media how toHave you tried LinkedIn’s publishing feature?

Do you want more people to see your business articles?

LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.

In this article I’ll share five tips for optimizing your content for LinkedIn publishing.

#1: Know How Channels Work

LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).

5 linkedin publisher tips

Find out how to optimize content for LinkedIn Publishing.

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social media how toDo you want more visibility on LinkedIn?

Are you using the new LinkedIn publishing platform?

Publishing content on LinkedIn Publisher can give your content and your reputation a boost.

In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.

Why Use Publisher?

Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.

linkedin publisher for visibility

What you need to know for more visibility on LinkedIn with Publisher.

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