Is everyone supporting social media at your company?
Are you struggling to get the support you need?
And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom "buy-in" from all employees in a company.
In some cases, the CEO thinks the idea is frivolous.
In others, management has their doubts.
And in a large majority of companies, employees have no understanding of what social media is, what