keyword research : Social Media Examiner

social media how toAre your blog posts ranking lower in search than you’d like?

Do you want to rank higher for specific keywords?

In this article, you’ll discover tools and tips to help you improve the search ranking of your blog posts.

improve blog post search ranking

Discover three ways to improve your blog post search ranking.

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social media tools Do you want to manage social media more efficiently?

Do you have the right tools?

To streamline your approach, you’ll need resources that work well with your business.

In this article I’ll share the best tools to manage and optimize your social media marketing.

14 social media tools

Find 14 tools to streamline your social media marketing.

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social media how toAre you looking to get started with social media marketing?

Do you want to reexamine how you’ve been using social networks?

In this post, I’ll cover 26 tips, an A-Z guide, to help you understand the backbone of successful social media strategies.

#1: Assess and Reassess

One way to assess whether to use one of the “big four” social networking sites as Samson Lov refers to Facebook, LinkedIn, Twitter and Google+, is by looking at the statistics—number of users on each network.

Statistical data is an interesting factor to look at while you decide where to build presences. However, keep in mind it’s one of many perspectives. Some social networking sites may make more sense for your business than others. We’ll discuss this further in Tip #19, Start Somewhere and Start Small.

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social media book reviewsYour customers get 99% of their information from search engines, social media referrals, online news sites and targeted content.

If your business is NOT there among the solutions when your customers are looking, you’re lost.

And even if they do find you some other way, you will still lose if you don’t have compelling content to keep them engaged with your brand.

And so you must publish, you must tell stories and you must become interesting to your customers so that they find, like and trust you.

In his book, Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing, Arnie Kuenn puts it simply:

“Web users are consumers of content and you need to deliver compelling content that will engage them, and keep them coming back for more.”

This book is about successful digital publishing and consistent content quality. The author explains that if you do it right and strive for quality, you’ll produce content that:

  • Attracts links.
  • Compels people to share it on social media.
  • Meets the real needs of your customers.

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