journalists : Social Media Examiner

Are you seen as an expert in your industry?

Want to develop relationships with the media to become a go-to expert?

To explore what marketers need to know to connect with traditional media influencers, I interview Josh Elledge.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Josh Elledge, a consumer advocate and founder of, a site dedicated to consumer savings. He’s a weekly syndicated newspaper columnist and has made more than 1,000 TV and radio appearances. Josh is also the founder of and host of the Savings Angel Show.

Josh explores how to connect with traditional media influencers.

You’ll discover how to develop and build relationships with media via Twitter.

podcast 210 josh elledge develop media relationships

Listen as Josh Elledge shares what marketers need to know about traditional media influencers and how to develop and build media relationships.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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social media viewpointsSocial media is transforming the way journalists break news.  Consider Robert Hernandez. He was searching for video on YouTube of the Bahrain protests.

He used filters to find videos from Bahrain and then sorted to find the most recent uploads. The top result had just been uploaded and had yet to be viewed. He watched it.

The shaky video was taken by someone in a crowd holding a cell phone. It shows a protester who gets shot and killed.

Record. Upload. View.

Without a news crew standing nearby, this death may have gone unnoticed and unrecorded, but through the power of a cell phone, the Internet and YouTube, this tragic event was captured forever.

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social media interviewsI recently sat down with Peter Shankman, founder of the network Help a Reporter Out, also known as HARO.

In this interview, Peter reveals why he started HARO, why it works and offers tips for starting your own social network. He also talks about how he built his community using social media.

HARO’s tagline is “Everyone Is an Expert at Something” and the site’s mission is to connect experts with journalists who are under a deadline. More than 100,000 experts are registered at the HARO site and more than 1,200 media queries are sent weekly to his global audience.

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