influence : Social Media Examiner

Do you want to persuade more people to become customers?

Wondering what the latest science on influence and persuasion has to say?

To discover new ways to prepare people for a sale, I interview Dr. Robert Cialdini, author of Influence and Pre-Suasion.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Robert Cialdini, author of Influence and CEO of Influence at Work, a company that provides speakers and training on behavioral psychology and influence in business. Having sold more than 3 million books, he helped coin marketing phrases such as “social proof” and “scarcity.” His latest book is called Pre-Suasion: A Revolutionary Way to Influence and Persuade.

Robert explores the science behind influence and persuasion.

You’ll discover how to put these concepts into action to benefit your business.

podcast 218 robert cialdini science of influence and persuasion

Listen as Robert Cialdini shares what marketers need to know about the science of persuasion and how to prepare people for a sale.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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social media how toDo you want to be a recognized expert in your industry?

Looking for relevant conversations to weigh in on?

Using Twitter’s Advanced Search to monitor keywords and conversations can help you connect with influencers and uncover opportunities for thought leadership.

In this article you’ll discover six ways to use Twitter’s Advanced Search to increase your influence in your industry.

increase industry influence with twitter advanced search

Discover ways to use Advanced Search on Twitter for increased industry influence.

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social media how toIs your LinkedIn profile working for you?

Want to build a presence that supports your company role?

While many people think of LinkedIn as a place only for jobseekers, salespeople and recruiters, LinkedIn can help employees build influence around any business role.

In this article you’ll discover three ways to build a LinkedIn presence to boost visibility for both you and your business.

#1: Align Your Personal Message With Your Company’s

Your LinkedIn presence is unique on social media, because while it is your personal profile, the fact that it highlights your professional activities means that it is enmeshed with your employer’s online presence.

boost your influence using your linkedin profile

Discover how to boost your influence using your LinkedIn profile.

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social media book reviewsWhat makes Adele a better singer than Rebecca Black?

Is it her magical vocals or her higher Klout score?

And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he’s less influential than Uncle Pete, whose Klout score is 35?

These are some of the tricky questions that are being asked since the emergence of new systems that attempt to measure people’s online influence through social scoring.”

But the question is this: How exactly is “influence” measured? And how do those who make such personal yet inflammatory verdicts decide the scores?

seth godin twitter

Twitter would look very different if Seth Godin were on it.

You Have Become a Number

If you have a social media account, your value as an influencer is already being calculated based on how often you tweet, connect, share and comment.

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