Wondering what the latest science on influence and persuasion has to say?
To discover new ways to prepare people for a sale, I interview Dr. Robert Cialdini, author of Influence and Pre-Suasion.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Robert Cialdini, author of Influence and CEO of Influence at Work, a company that provides speakers and training on behavioral psychology and influence in business. Having sold more than 3 million books, he helped coin marketing phrases such as “social proof” and “scarcity.” His latest book is called Pre-Suasion: A Revolutionary Way to Influence and Persuade.
Robert explores the science behind influence and persuasion.
You’ll discover how to put these concepts into action to benefit your business.
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