fan engagement : Social Media Examiner

social media how toHave you considered collaborating with your fans?

Do you know how to create a user-generated content campaign?

When you include fans, you not only increase brand awareness and reach, but also collect great content that can be repurposed to achieve other business goals.

In this article you’ll discover how to run a successful user-generated content campaign for your business in seven steps.

create a fan content campaign in 7 steps

Discover how to create a fan content campaign in 7 easy steps.

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social media case studies Do you want to grow your Facebook audience?

Have you thought about using giveaways to educate your customers?

Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers.

In this article you’ll discover how they increased their Facebook following by 200% without like-gating their Facebook campaign.

Recognizing that their customers may have difficulty understanding the details of their student loans, Great Lakes set out to inform and help their borrowers via a promotion. The company focused solely on Facebook and hosted a sweepstakes offering a $6,000 cash prize to be put toward an existing student loan.

increasing facebook fans by 200%

Find out how Great Lakes increased their Facebook fan base by 200%.

The campaign resulted in more than 206,000 entries in just 18 days and 40,825 new Facebook fans—all without forcing a like. Here’s how they did it.

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Do you struggle to connect with people on social media?

Are you wondering how to be human with your social marketing?

To learn why so many marketers struggle connecting with people via social media and what you can do to fix it, I interview Bryan Kramer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Bryan Kramer, a social business strategist, CEO of PureMatter and host of the From the Author’s Point of View podcast. His new book is called Human to Human.

Bryan shares what it takes for marketers to connect on a human level online.

You’ll discover the techniques that work best and examples you can use in your social marketing.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

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social media how toDo you need to increase the visibility of your Facebook page posts?

Are you looking for fresh ideas to quickly create engagement on your Facebook page?

In this article, you’ll discover four ways you can create better engagement on your Facebook page using social game.

Why Games?

If you’re tearing your hair out worrying about the number of fans interacting with your Facebook business page, moderating your page may not be much fun. Worse still, you may be missing out on getting to know your fans on a deeper level.

The good news is that initiating simple social games on your page’s timeline gives your page interaction a boost.

Social games on your timeline encourage comments, shares and likes, and build a sense of community around your brand. Plus, as a side benefit, they are also a lot of fun for you and your fans.

Why Engagement Matters on Facebook

There are more than 15 million business pages on Facebook. Add in Facebook’s hundreds of complex algorithms that work behind the scenes to help people see what matters most to them, and it’s little wonder that page owners find it frustrating to maintain news feed visibility. Because of the algorithms, fans don’t see all updates from every page they like in their news feed.

But every time a fan likes or interacts with a particular type of post on your page, Facebook uses that information to determine what content your fan likes most, and makes that content more prominent in their news feed.

So if your fans are mainly interacting with your images, they’ll see more of your images; if they’re mainly interacting with your text posts, they’ll see more of your text posts. Get the picture?

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