November of 2009 was a big month for Facebook.  And it’s not just consumers who are leveraging this titanic network.  Check out these crazy statistics.

ComScore reported that the popular networking site surpassed 100 million U.S. visitors in a single month, joining the elite list of sites (including Google and Yahoo!) that have also reached this milestone.

This major success led to another Facebook record as founder Mark Zuckerman reported they had reached 350 million users in total.

And the impressive stats don’t stop there.  ComScore also reported that Facebook took up 5.5% of all time spent online in the U.S. during the month of November.  Considering how big the “online world” actually is in terms of web pages, this was no small feat!  Check out this image:

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It’s hard to find a business participating in social media that isn’t doing something on Facebook. In fact, “I want a Facebook fan page,” has replaced, “I want a company blog,” as the single most heard request from clients in the social media world these days. With 350 million accounts and growing, it’s no wonder.

Facebook is one of my favorite places to recommend for businesses for a lot of reasons. The primary one is that Facebook offers almost of all the various social media tools that companies can apply to their brand.

Facebook allows you to participate without having to spend time or money on your own website. Still, few companies are using Facebook well. One example of a business doing it right is Ernst & Young Human Resources effort (brilliant).  But for every good Facebook presence there’s a brand page we like to call a “campground.” Not because lots of people hang out there, but because all you hear when you visit is crickets.

To give you a leg up on getting smart with Facebook, here are five facebook-only strategies for business success.

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Have you ever wondered, “How do I promote my Facebook fan page?” This article reveals 5 ways to use the power of Facebook to grow your fan base.

Why Do You Need a Facebook Fan Page? You may ask, “Why do I even need a Facebook fan page?” Here’s why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

This means your Facebook page will be indexed faster on Google and other search engines, so if you don’t have a fan page, be sure to add one and promote it.

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Whether you attend events via Facebook and/or you host your own, this post should interest you. The Facebook Events application is one of the most powerful tools on the platform and there is a fine art to using it effectively.

When setting up the event as an organizer, I highly recommend you leave all the default settings the way they are – that is, allow guests to invite others, upload photos, write on the wall, etc. The reason is that every one of these activities creates news items that go out into the feeds of those individuals and their friends. This is great viral visibility for you and for them. Here is an example of all options you want to check:

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