facebook metrics : Social Media Examiner

social media how toFacebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow your fans and interactions.

You know it’s important to measure your social media marketing performance, and the new Facebook Insights will make this easier for you.

Locating Facebook Insights

First things first—where do you find these metrics? They are accessed on the left sidebar underneath your profile picture by clicking on the Insights link.

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social media how toDo you feel overwhelmed by Facebook? Wouldn’t it be nice to know specific daily actions you can take to get real results on your Facebook page?

You’ve come to the right place.

Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader.

To reap these business-building benefits, the key is to develop daily habits.

The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement.

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social media how toEver wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It’s not that those other friends have stopped using Facebook; chances are they’re still there. It’s just that they aren’t showing up in your news feed.

If you haven’t noticed, there are now two settings on your Facebook news feed: “Most Recent,” which shows most of the content published by your Facebook friends in chronological order and “Top News,” which filters content based on EdgeRank.

Friends and fan pages with a high EdgeRank are more likely to show in your “Top News” stream. Users with a low EdgeRank may not even show in your “Most Recent” news feed.

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social media how toAre you wondering if your Facebook content is connecting with people?

Building a compelling Facebook fan page is one thing. Creating consistent engagement is a whole other skill.

In this post, my intent is to bring to light several areas you may be overlooking that are causing your fan page to either plateau or not get off the ground much at all.  To know more about Facebook engagement, check out this two-part post here and here.

The News Feed

Many businesses set up a Facebook fan page and look to their fan growth rate as the primary success metric. But number of fans isn’t really the full story. You need to track and measure how much your fans are actually consuming, engaging with and sharing your content.

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