facebook metric : Social Media Examiner

social media how toDo you have a content strategy for your Facebook Page?

Want to know which types of content work best?

A deep dive into Facebook Insights helps you identify which content drives people to engage.

In this article I’ll share how to find your best content using Facebook Insights.

use facebook insights to improve engagement

Discover how to use Facebook Insights to improve your engagement.

Continue Reading

social media how to

Are you keeping up with the competition on Facebook?

Are you interested in knowing what is and isn’t working for your competitors?

All Facebook marketers are trying to see what content gets the best results.

In this article you’ll see how Facebook Insights’ ‘Pages to Watch’ can help you deliver content that engages your audience.

Why Is the ‘Pages to Watch’ Feature Important?

Facebook started rolling out Pages to Watch about a year ago, but the feature became a meaningful tool for tracking competitors with its second iteration–when it started appearing in page administrators’ Insights dashboards.

The first version only allowed you to see changes in competitors’ number of likes, which is hardly enough intel to sink one’s teeth into. There were other issues too.

Some marketers started receiving alerts from Facebook that a competing page had begun tracking their activity via the Pages to Watch module. That hardly helped build confidence in Facebook as a means of stealth monitoring.

facebook pages to watch section of insights

You can add pages to watch without those pages knowing a thing about it.

Continue Reading

social media how toDo you want to learn how to market yourself and your business on Facebook?

Are you looking for a resource to guide your Facebook marketing efforts?

Whether you’re marketing on Facebook as an individual or as a brand, these expert articles will help you design your presence, create contests, execute ad campaigns and measure your results.

Each of these articles will help you understand and master a specific part of marketing on the Facebook platform.

Get Buy-In to Market on Facebook

How to Convince Your Skeptical Boss That Facebook Marketing Works: Here’s how you can show the value of Facebook to your client or boss, and how they can get the most out of it.

jim belosic facebook article excerpt

Find out how to get the go-ahead for your Facebook plans.

Continue Reading

social media how toAre you tracking your Facebook metrics?

Are you wondering what works best on your Facebook page?

In this article, you’ll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.

Why Facebook Metrics?

The typical Facebook marketer keeps close tabs on two main stats: Post Reach and Page Likes. While you should be conscious of these stats, they should not be central to measuring your marketing goals on Facebook.

It’s more important to understand the number of fans your posts reach, how many of those fans you engage and what types of clicks your posts receive.

While Facebook’s new and improved web Insights does share some great new information with page admins, you need to dig within the export files to find these useful stats.

Accessing the Exports

Before we get to the five metrics you should be checking, let’s cover some basics on how to find them.

From your Admin Panel, click on Insights.

insights in admin panel

Click on Insights within your Admin Panel to view your web Insights.

Continue Reading