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social media how toDo you have a Facebook marketing strategy?

Is your Facebook marketing working?

If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts!

Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with your overall marketing plan.

What You Need to Get Started

Before you start marketing on Facebook, you should have these things in place:

  • A good website: Your website is the hub of your business and should look professional and showcase what you have to offer your customers.
  • A clear business model and plan: How are you making money? This sounds obvious, but many entrepreneurs don’t have a solid business plan and don’t understand things like the cost of goods or how much money they can (and should) allocate toward marketing.
  • An email marketing delivery service: Some large consumer products may not need an email delivery system, but most businesses still need to use email marketing as part of their overall marketing strategy. Email is not dead and is your best chance of being seen by the bulk of your current and potential customers. There are many email providers out there to choose from, including Constant Contact, AWeber, iContact, Infusionsoft, MailChimp, Office Autopilot and more. Find one that fits your needs and budget.
  • An optimized Facebook Page: Before you start marketing on Facebook, get the basic elements of a good Facebook Page in place.

Once you have done these things, you can begin to integrate your Facebook marketing with your overall marketing plan.

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social media how toDo you feel overwhelmed by Facebook? Wouldn’t it be nice to know specific daily actions you can take to get real results on your Facebook page?

You’ve come to the right place.

Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader.

To reap these business-building benefits, the key is to develop daily habits.

The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement.

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