employee advocacy : Social Media Examiner

social media how toAre you looking for brand ambassadors?

Have you considered recruiting your employees to help?

When you empower your employees to talk about your company on social media, they’ll share a human perspective people naturally gravitate to.

In this article you’ll discover how to set up a successful employee brand ambassador program to enhance your social media marketing.

#1: Assign a Community Leader

The first step is to designate a captain, someone who is able to take the reins. However, don’t think of this person as someone who will bark orders. Instead, choose a person who can guide a group of people who already know the ropes.

create an employee brand ambassador program

Discover how to create an employee brand ambassador program for social media.

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social media how toAre your employees on LinkedIn?

Do they share your company’s content with their networks?

Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.

In this article I’ll explain how to help your employees share your content on LinkedIn.

#1: Promote the Program

The first step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate.

encourage employees to share company content on linkedin

Discover how to encourage your employees to share your content on LinkedIn.

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social media how toIs your business active on social media?

Are your employees active there, too?

When employees are included in your social efforts, they become important brand advocates.

In this article you’ll discover how involving employees in your social media marketing benefits your business.

turn employees into social media advocates

Discover how to turn employees into social media advocates.

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social media how toAre you active on Twitter?

Does your business participate in Twitter chats?

While it may be more challenging for businesses to participate in chats from behind a logo, it can be done.

In this article I’ll explain how to engage in Twitter chats as your business, so you can grow your network.

8 ways businesses benefit from twitter chats

Discover 8 ways businesses can benefit from Twitter chats.

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