direct response : Social Media Examiner

Do you engage with your customers and prospects on social media?

Want tactics to warm up your leads?

To discover how to move people from fans to customers, I interview Kim Walsh-Phillips.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Kim Walsh-Phillips, CEO of Elite Digital Group, a direct response social agency. She’s also a columnist for Entrepreneur Magazine. Her brand-new book, co-authored with Dan Kennedy, is the No B.S. Guide to Direct Response Social Media Marketing.

Kim will explore how to use social media to turn cold prospects into warmer opportunities that lead to sales.

You’ll discover which types of content will engage your audience.

podcast 185 kim walsh-phillips nurturing leads

Listen as Kim Walsh-Phillips shares how marketers can nurture their fans into becoming customers.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

Continue Reading

social media viewpointsDoes the phrase direct marketer conjure up sleazy images? If you thought yes, you’re not alone.

Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.

So why are social media and direct response considered mutually exclusive?

Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media “purists” when he said, “Those making the most money with social media marketing today are doing so by turning it into direct-response 2.0.”

Continue Reading