Is your social media program fully integrated with your traditional marketing program, or are you just bolting on "Follow me on Twitter/Facebook" to your ads and fooling yourself?
The Integration Question
If you're running a truly integrated program, congrats. You're among the elite. Like the Marines, you're part of the few, the proud, the enlightened.
But for everyone else, the question that constantly floats around boardrooms, ballrooms and conference panels is