denise wakeman : Social Media Examiner

social media research

If you heard about a marketing strategy that could substantially lower your marketing expenses and return 600% or more of your investment, would you be interested in learning more about it?

When Social Media Examiner surveyed 1,900 marketers in 2010, half said they wanted to learn more about this strategy.

Of those just starting out in social media marketing, 65% wanted to learn more about it. And 81% of all the marketers surveyed said they would definitely increase their use of this strategy.

No, it’s not Facebook, Twitter, LinkedIn or YouTube.

Sure, Facebook, Twitter and LinkedIn were among the top four social media tools among this group of marketers.

But what was first?

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social media how toAre you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.

There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented.

While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement.

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Our little dude is one step closer to getting a real name! And literally more than 500 names were suggested.

We poured through the entire list and came up with five that we really like.  Now we need your help picking the final name.  Keep reading to see the finalists and how you can vote.

But first, I’d like to give a public tip of the hat to the core team that helped Social Media Examiner become the site it is today.

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social media toolsOne of the great things about blogging is how easy it is to set up a blog on any of the multitude of blogging platforms. While there are many options for building your blog, one of the most popular platforms is WordPress.org.

However, what you get when you set up a WordPress blog can be pretty basic depending on the theme you choose. To make your new blog sing and work for you, it’s a good idea to install some key plugins.

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