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social media how toWant to increase your Facebook fan engagement?

Keep reading for some simple techniques to get your fans more involved.

Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action.

A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update.

Your fans will enjoy interacting with your Facebook page and your page will benefit the most with increased visibility, traffic and marketing opportunities.

Many Facebook page admins aren’t quite sure how to foster an active fanbase, so here are five effective ways to call your fans to action.

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social media toolsHave you customized your Facebook page?  There are thousands of apps that can help you engage with your fans.  In this article I’ll focus on the top 75 Facebook apps.

These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more.

Why Facebook Apps?

Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user’s experience. And, the more you keep your fans engaged and coming back for more, the more likely you’ll increase your “viral visibility.”

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social media how toUnless you can get people to click your “Like” button, your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career.

That’s because the vast majority of consumer Facebook interactions don’t occur on your fan page, but rather in the newsfeeds of your fans. In fact, research from Jeff Widman of Facebook fan page consultancy BrandGlue (and a presenter at Facebook Success Summit) estimates that 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming back to your fan page after they visit it the first time.

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social media how toHave you ever wondered how some Facebook pages show specific content or offers only to fans? If so, look no further.

(Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) One of the most popular FBML tags is fb:visible-to-connection. A favorite of marketers, this FBML tag allows a Facebook page to show different content to fans and non-fans. When a non-fan clicks the Like button – viola! – the non-fan content disappears and the fans-only content replaces it. As a method of motivating a visitor to become a fan of your page, this can be very effective.

This FBML tag is often—and erroneously—referred to as a “hack”; however, it was created by Facebook to do exactly what it does: “to display the content inside the tag on a user’s or a Facebook page’s profile only if the viewer is a friend of that user or is a fan of that Facebook page.”

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