crowdsourcing : Social Media Examiner

social media how toIs your business on Facebook?

Do you need to convince your boss—or a client—that Facebook is a worthy marketing investment?

In this article I’ll show you 7 things you can do to convince decision-makers of the value Facebook.

#1: Assess Your Goals

Before you can convince anyone that they need to be on Facebook, you’ll need to understand what they want to accomplish.

Remember that not every business needs to be on Facebook.

If you are in a B2B that sells concrete to two or three huge companies, LinkedIn might be a better fit.

goal

Not all businesses need to be on Facebook. Assess your business goals first. Image source: iStockPhoto.

Continue Reading

social media how toDo you want more Facebook fans without running contests or advertisements?

Are you interested in increasing the engagement on your Facebook Page?

If you’re looking for some creative ways to boost your brand’s profile on Facebook, here are three ways to do it that don’t involve giveaways or advertising.

#1: Crowdsource

Crowdsourcing is a term credited to Jeff Howe, who wrote about the phenomenon for Wired magazine back in 2006. He defined the concept as a “new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.”

In friendlier language, crowdsourcing is when you ask your community of users to offer their suggestions for how you might solve a problem or address an issue.

Crowdsourcing can be a great engagement tactic. Image source: iStockPhoto.

In the years since Howe’s story, crowdsourcing has been adopted by many multinational companies and organizations, such as the mining company Goldcorp and NASA. And with the growing popularity of social media, crowdsourcing has spread to Facebook, too.

Continue Reading

social media how to

Are you interested in adding a bit of splash to your social media marketing mix?

Google+ Hangouts has addressed this issue.

It might be the versatile platform you’ve been waiting for to help capture the attention of an even bigger slice of potential customers.

With Hangouts, you can:

  • Video chat instantly with up to nine people.
  • Share documents and other files with the group.
  • Watch a YouTube video together and chat alongside it.
  • Share your screen with others.
  • Record sessions for viewing later.
  • Broadcast the chat live to anyone.

How to Get Started

Starting a Hangout is easy (and free!). Just create a Google+ account, and click the “Start a Hangout” button. The technical aspects of Google+ Hangouts are extremely basic and intuitive.

starting a hangout

Starting a Hangout is simple. Click the green "Start a Hangout" button and decide who to invite.

Continue Reading

social media how toAre you looking for creative ideas for your next product or service?

Have you considered the wellspring of social media conversations as a source of product or service innovation?

Keep reading to discover how you can tap social media to enhance the development of your next great product.

Social Media for Product Research?

Yes, that’s correct… you can use social media-based conversations, feedback, comments, complaints and more as a source of research and development! This can be especially handy for smaller businesses that do not have big budgets for R&D.

Social media is not as planned or controlled as a focus group when it comes to research and development; however, with concentrated time and dedication you can use these channels to your company’s advantage. And, ultimately, you can benefit the very people you’re polling about improved and new products and services.

Innovation does not have to be limited to just within your company walls, so consider getting started with the following three steps.

Continue Reading