credibility : Social Media Examiner

social media how to Do you want to use your in-depth experience to help others?

Are you a trusted resource?

Successful marketers spend time sharing what they know.

In this article I’ll share where you can answer questions from fans, customers and even strangers to build your credibility as a recognized resource.

Why Write Content That Answers Questions?

One of the easiest ways to create a solid community is to answer questions others have asked you before. Keep a running list of these questions and answer them via blog posts or social media. The right medium depends on the question.

The more information you can give, the more likely people will come to view you and your company as useful, trusted sources of information.

#1: Help Your Connections With Jelly

Jelly is a fairly new Q&A platform. It’s different from traditional forums in that it’s a smartphone app and uses photos or maps paired with questions. Users get or give answers, advice and guidelines in real time.

With Jelly, you can help your colleagues decide which headlines to use, do a little brainstorming or even help them find the best local pizza place.

jelly app

Ask and answer questions in real time.

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social media researchDo you wonder how to get your content seen amidst a sea of information?

What if you could understand why your audience shares some information and not other? That would make your content stand out from the competition.

The Science of Sharing

30 billion pieces of content are shared on Facebook each month, including blog posts, links, news stories and photo albums.

HubSpot’s Dan Zarrella has found that three things must happen to get your content shared.

First, people must be exposed to your content (be a fan on Facebook or follow you on Twitter). Second, they must be aware of your content (meaning they actually see it). Finally, they must be motivated by something in your content to share it.

Many articles have been written on how to increase your audience size and make people aware of your content, including these by Mari Smith and Denise Wakeman. This article will focus on the motivations for sharing.

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social media viewpointsOne of the big promises of social media is that literally anyone can become a celebrity now because of cheap and easy access to social media tools. We all have a shot at our 15 megabytes of fame if we can create compelling content.

But what are the implications for businesses that get serious about social media? Are there hidden dangers lurking for companies whose employees are “too good” with social media? This article will explore five benefits and five threats of celebrity employees.

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social media toolsAre you avoiding Facebook for marketing?  Maybe you’re wondering, “Why should I care about Facebook?”

There’s a lot of misconceptions and frustrations floating around when it comes to Facebook.

In this article, I’ll help debunk some of the big Facebook myths that may be preventing you from an amazing opportunity.

Why Facebook Marketing?

First and foremost, Facebook, like other social media, is a phenomenal way to become more visible and successful by making a face for yourself online.

Facebook is now the largest social network on the planet with over 500 million active users, long ago surpassing former social networking giant MySpace—and it continues to grow at 1 million new users a week.

Considering those numbers, you have to ask yourself—do you think your target market might be there? And if you’re not there, what might you be missing?

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